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Copywriting

 

Content Development by Professional Copywriters

It can be difficult to find the exact right words to tell the story of your business, to sound your own horn or craft the perfect tagline. (It only has to be snappy, memorable, powerful, and tell your story in eight words or less. No pressure.)

Let our team of professional local copywriters explain who you are to your customers.  This process usually includes a short interview so we can get a feel for your business and its value proposition–the part of your story that makes you unique. We then turn our notes into page content for your website.

Professional copywriting also allows for a fresh perspective on your business from trained professional communicators. Like many business owners, you may take terminology for granted. Your customers may not be as familiar with your industry as you are and need further explanation to stay on your page.

Our technical writing team can help your content development efforts in any or all of the following areas:

  • consistency
  • professionalism
  • voice
  • logic and order
  • brand loyalty
  • credibility
  • presenting customer service issues positively

Attention to this type of detail gives your customers an immediate sense of trust. Your website is your online resume. It is not a place where typos and grammatical errors don’t matter. People tend to think: “If Joe’s Restaurant is careless in a virtual “job interview”, are they paying strict attention in the kitchen? Are their certifications current? What else have they let slide?”

Please contact us today to discuss professional content and copy writing.