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Note: All opinions and views expressed within this site belong to their owners and do not necessarily reflect the sentiments of Bad Kitty Studios or its parent company, Imprezzio Inc.

Three Times When You Absolutely Need Responsive Design

There are three times in a business owner’s life when you will absolutely need your website to be mobile-friendly (use responsive design): When you’re taking your business online with your first-ever website If your existing website is more than 5 years old Every other time Does your website display properly on mobile devices? Over 90% of Americans own them, and 5 billion people will use mobile phones by the year 2017. As you know if you’ve pulled up a website on your smartphone that was too tiny to read, or displayed text on top of...

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If Your Website’s Too Entertaining, You’re Losing Business

I know, that seems counter-intuitive. Nobody likes reading text-heavy, boring corporate jargon. However, placing too many entertaining features on your website can cause it to load at the speed of light industrial zoning meetings–instead of the speed of light. And guess what? People won’t wait. How long do *you* wait while the little circle arrow goes round and round and the page stays blank? Fifteen seconds? Ten? Five? The instant gratification mindset is everywhere these days. From fast food to Internet searches, we desire...

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Does Your Web Design Company Know More About SEO Than You Do?

As the popular meme goes, you know you are desperate for an answer…when you look at the third page of Google. Or even the second. And if your business doesn’t want to end up there, you need to pay attention to SEO. Why Use an SEO-Smart Web Design Firm? Unless you’re an SEO expert, you need a great web design company’s help. Why? Well, this is just a partial list of what could go wrong: site gets built using too much Flash, so search engines can’t see any of that content site not structured in a way that search...

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What is a Longtail Keyword Search, & Why Should I Care?

In an earlier post, I mentioned that a super-short blog is unlikely to have longtail keywords included. So what? First, what do I mean when I say longtail keywords? (Although the grammarian in me would really like to insist that it should be longtailed keywords.) Anyway. Just as horse’s tail is longer than that of a pig, a “longtail keyword search” is one involving a string of words rather than one or two. So for example: “Side effects of Medication X” or “Does Medication X cause dizziness?” rather...

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If Shorter Is Better, Why Does Yoast SEO Recommend 300+ Words?

You’ve probably heard that in these distracted modern days, a shorter post is a better post. You may have even seen the statistic showing that most people will read only 120 words of your web text before moving on. So why, when you install the Yoast SEO plug-in for WordPress, does it refuse to bump your yellow SEO traffic light up to green if your blog comes in at less than 300 words? A recent Nielson report found that “scanning text is a extremely common behavior for higher-literacy users,” and that a typical web visitor may read 20% or...

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Branding

Welcome to our very first e-newsletter for this year:  Tips from The Scratching Post Tips to Make Your Website Great! Bad Kitty Studios is Here to Help Is your company simple, beautiful, and incredibly smart? Why shouldn’t your website reflect those qualities? A good web design company will understand your brand and will make sure that the words and imagery they create for you are consistent across all pages. This helps your company create recognition and...

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But It Worked Yesterday: Coping With Sudden WordPress Change

Ever noticed that computer programs are like relationships? You can’t just cruise along on auto-pilot; something always changes. Firewalls need renewing, upgrades grow stale over time, and it takes work to keep it all running smoothly. Unlike people, however, computers can change from faithfully performing a task for weeks or even months to suddenly balking, for no apparent reason. Imagine your surprise if your spouse did this! You: “I see the garbage wasn’t put out last night.” Spouse: “Nope.” You: “Did...

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What Should I Measure on My Website? Analytics, Analytics

Ah, analytics. It’s great to have measurable statistics about your website, isn’t it? Except…what is a unique visitor? What is the difference between a “read” and an “impression”? What good are analytics if you don’t know A) what they mean and B) how to take that meaning and turn it into ROI gold? Our Bad Kitty Studios President, Rick McNeely, has written articles for the online site Ezine. Here is his Ezine article on analytics: http://is.gd/h2zvUJ    

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How to Use the Internet for Online Business Success

Confused about how to grow your business via the Internet? You’re not alone. When you get a cold call from an agency offering to put your business in the top spot on Google, or help you with SEO, what does it mean? Are they just selling you a bunch of leprechauns? I know at least one business owner who will not pay for traditional advertising. Since she can’t tell how many customers walked into her store due to the ad, she doesn’t believe any did. Fortunately online advertising comes with built-in analytics. Do you believe that online...

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Defining Bad Kitty Studios

Creative. Fierce. Edgy. If you could pick just three words to define your web design company, what would they be? Loyal. Established. Dependable. Those are six of ours. Not to mention fun, capable, and affordable! Bad Kitty Studios is a creative web design company that provides professional design and marketing strategy; helping the small to medium-sized business develop or refresh its online presence. What sets Bad Kitty Studios apart from other design companies? Bad Kitty has access to multiple developers, IT professionals, software...

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